Psychology of Color: The meaning behind what we see


Copywriters, Tips to Double Your Productivity


Not enough hours and too much to do? We may not be able to add more hours to our day but we can find ways of being more productive with the time we have. Here’s a few tips to being more productive in 2015.

1. Have All Your Tools Ready

All of the best techniques in the world can’t help your productivity if you’re getting up to find your pencil, jumping up to make a brew or looking for your logins. Tools vary from writer to writer, however; make sure you’re fully charged if leaving your desk and that you have you list of to-dos at the ready. Making sure you have everything you need ready when you begin will also help keep down ‘lost time’ and set the pace for the day.

2. Organise Your Bookmarks

What was that site called again? If you had it bookmarked properly, you’d already have it opened. For the purposes of encouraging…

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Is mobile marketing research the future?

A bunch of numbers

According to an FT article this week BT has currently entered into exclusive negotiations to buy the mobile operator EE for an impressive £12.5 billion. If the merger is successful I will find myself as a customer of the largest mobile phone operator in the UK in terms of market share. BT is an already established brand in telecoms and broadband internet and its foray into the mobile market suggests it believes that is where media consumers will be migrating to in the coming years.

Data from Google’s Consumer Barometer suggests that at 34% and 3.1 the UK has the highest market penetration of tablets and average number of connected devices per household in Europe respectively. The increasing use of mobile phones is mirrored across the western world and in many of the technologically focused countries in Asia. Apple’s main competitor Samsung is South Korean after all.

Advertisements are usually the first signs…

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Market research – From Good to Have to Must Have

Recruitment and Beyond

Market Research is the process of gathering data about a product/service/software tool in order to know the opinion of the consumers which helps in gathering insights to help you target right market. Market research is also used to map the amount of manpower/workforce available in a given location that is skilled in a specific skill. Why Needed The research can be used to determine how, when, where and to whom a product can be marketed. It is used to predict upcoming demands in the market. Talent research is used to map the desired talent pool based on the location so that it will be easy for the organizations to determine the location in which they can establish their business.

  • Market research is a way of getting an overview of consumer’s wants, needs, opinions and beliefs about a certain product or service or a software tool.
  • It is essential to…

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How to Use Market Research to Distinguish Yourself in a Saturated Market


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Caitlin Stewart, Marketing Associate at writes this compelling article on differentiating your business in a saturated market by using market research.

It is important to distinguish yourself from the competition so you can successfully make a name for your company. Researching how to do it is the first step to success.

The problem many companies face is the issue of having an over saturated market, meaning the amount inventory of a product has been maximized and consumer demand has lessened, either by too much production or too many competitors in the market. There are plenty of ways to get out of such a situation and distinguish oneself from others. But, in order to successfully prosper, companies need to use market research to discover which way would be most beneficial.

It is important to distinguish yourself from the competition so you can successfully make a name for…

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Travel and Tourism in Canada to 2018


Tourist Attractions in Canada


Recovering from a deceleration in 2009 due to the financial crisis, Canada’s tourism sector flourished during the historic period, with tourist volumes increasing in the years following the crisis. The growth can be attributed to the country’s strong economic position and the promotional efforts of the Canadian Tourism Commission (CTC). During the historic period (2009−2013), Canada’s domestic tourist volumes expanded at a compound annual growth rate (CAGR) of 4.68%.

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Key Findings

  • Domestic tourism drives the travel and tourism sector in Canada, which registered growth during the historic period, with the total number of trips rising from 91.4 million in 2009 to 109.7 million in 2013, at a CAGR of 4.68%. The growth was driven by improving economic conditions, rising consumer confidence and higher disposable incomes.
  • The total…

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