Month: February 2014

Social media is replacing journalism as the source for news

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5 Key Ingredients of a Great Press Release

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Under the Magnolia Tree

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By Hanah Van Borek

First the headline. Make it irresistible.
The subhead too.

Then start with your key messages, those 5 famous W’s and their sidekick the H – Who, What, Where, When, Why and How. These hold everything together and can stand on their own. The reporter shouldn’t have to scroll any further.

However, if they do, they will learn more from the Supporting Points which should help tell the story by providing further background, without veering on another subject altogether.

Next bring in the facts,
plain and simple.
Present them objectively and
Provide Stats if possible, but don’t overdo it.

Finally, including Quotes is necessary for context and credibility. “A great quote doesn’t simply reiterate the point,” said Magnolia’s PR Expert. “It should add further insight and demonstrate the ‘big picture’ value such as industry relevance.”

Keep in mind: while you’re not writing something to be reprinted, everything…

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Presentation Doesn’t Mean Panic

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SPARK

Presenting is something most college students dread. Professors can say relax, breathe, no need to be nervous, but those are easier said than done. As public relations students, presenting is something you’re going to have to do sooner than later. Although the best thing to do is practice, practice, practice, here are some other methods used to become an expert presenter.

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1. Research Your Audience
Knowing who you are presenting to can benefit your presentation. If they are seeking out some specific information, make sure to go the extra length in presenting that material. Also, if you can relate to the audience and get them involved, your presentation will feel more like a conversation than a lecture.

2. Prepare Yourself
Know what you are talking about. If you do have visual aids or bullet points, it should only be a guideline, not something to read word-for-word. You will sound more…

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The difference between marketing, advertising and PR

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Maltorieux PR News

By: Raquel M.
February 26, 2014

Marketing

Clients ask me all the time to explain the difference between marketing, advertising and PR.  And after twenty years, I still haven’t found an easier way to explain it,

Here’s a famous saying that illustrates these differences:

If the circus comes to town and you paint a sign that says- “Circus Coming to Fairground Saturday,” that’s advertising.

If you put a sign on the back of an elephant and walk him into town, that’s promotion.

If the elephant walks through the mayor’s flowerbed, that’s publicity.

If you can get the mayor to laugh about it, that’s public relations.

And if you planned the elephants walk, that’s marketing.”

If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot of money…

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