Month: February 2014
By Hanah Van Borek
First the headline. Make it irresistible.
The subhead too.
Then start with your key messages, those 5 famous W’s and their sidekick the H – Who, What, Where, When, Why and How. These hold everything together and can stand on their own. The reporter shouldn’t have to scroll any further.
However, if they do, they will learn more from the Supporting Points which should help tell the story by providing further background, without veering on another subject altogether.
Next bring in the facts,
plain and simple.
Present them objectively and
Provide Stats if possible, but don’t overdo it.
Finally, including Quotes is necessary for context and credibility. “A great quote doesn’t simply reiterate the point,” said Magnolia’s PR Expert. “It should add further insight and demonstrate the ‘big picture’ value such as industry relevance.”
Keep in mind: while you’re not writing something to be reprinted, everything…
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Presenting is something most college students dread. Professors can say relax, breathe, no need to be nervous, but those are easier said than done. As public relations students, presenting is something you’re going to have to do sooner than later. Although the best thing to do is practice, practice, practice, here are some other methods used to become an expert presenter.
1. Research Your Audience
Knowing who you are presenting to can benefit your presentation. If they are seeking out some specific information, make sure to go the extra length in presenting that material. Also, if you can relate to the audience and get them involved, your presentation will feel more like a conversation than a lecture.
2. Prepare Yourself
Know what you are talking about. If you do have visual aids or bullet points, it should only be a guideline, not something to read word-for-word. You will sound more…
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By: Raquel M.
February 26, 2014
Clients ask me all the time to explain the difference between marketing, advertising and PR. And after twenty years, I still haven’t found an easier way to explain it,
Here’s a famous saying that illustrates these differences:
If the circus comes to town and you paint a sign that says- “Circus Coming to Fairground Saturday,” that’s advertising.
If you put a sign on the back of an elephant and walk him into town, that’s promotion.
If the elephant walks through the mayor’s flowerbed, that’s publicity.
If you can get the mayor to laugh about it, that’s public relations.
And if you planned the elephants walk, that’s marketing.”
If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot of money…
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Google is rolling out a new function for Gmail that will make it even easier for consumers to banish brands from their inbox.
The new ‘unsubscribe’ button, which will appear in the subject line of emails that Google thinks may have come from a marketer or spammer, has some pretty big implications for the way brands and agencies approach email newsletter strategy.
The development follows last year’s tabbed inbox release, which saw huge drops in the open rates of brand and sales emails, with most of these types of message automatically moved into the rarely-viewed ‘Promotions’ tab.
To help you navigate the ever-increasing pitfalls of email marketing and keep your e-shots on target, we’ve compiled these top tips.
Only send the mail that matters
To borrow a phrase from Marshall Mathers, this new unsubscribe function means marketers ‘only get one shot’ to make an impression on their audience, as at…
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Great post for anyone wanting to get into the PR field. Very inspirational! Thank you for writing this!
Our latest GO Wales Taster student Katie has come to the end of her 10 week placement with us. We asked her to write a blog about her experience at Petersens…
I sadly said goodbye to the good people of Petersens today after finishing my placement, and what a ten weeks it has been! Before I started at Petersens, I had very limited experience of working in a PR agency and I am very happy that my first proper experience was here.
Thinking about what I will take away from the experience, there were the obvious answers. Writing publishable press releases for real clients and compiling media lists will definitely benefit me in my future PR ventures. Reading through tenders and meeting schedules and sometimes joining in myself have been new experiences for me and have contributed to a more rounded knowledge of PR. I have also overcome proper challenges…
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