Is mobile marketing research the future?

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A bunch of numbers

According to an FT article this week BT has currently entered into exclusive negotiations to buy the mobile operator EE for an impressive £12.5 billion. If the merger is successful I will find myself as a customer of the largest mobile phone operator in the UK in terms of market share. BT is an already established brand in telecoms and broadband internet and its foray into the mobile market suggests it believes that is where media consumers will be migrating to in the coming years.

Data from Google’s Consumer Barometer suggests that at 34% and 3.1 the UK has the highest market penetration of tablets and average number of connected devices per household in Europe respectively. The increasing use of mobile phones is mirrored across the western world and in many of the technologically focused countries in Asia. Apple’s main competitor Samsung is South Korean after all.

Advertisements are usually the first signs…

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