Why Copywriters Are Not Social Media Specialists

The Time Came To Write...

If you have been writing copy as long as me (22 years and still at it), you tend to know a thing or two about crafting prose that sells soup, nuts and igloos to Eskimos. With the advent of the Internet, the social media branch of marketing was born and many of us climbed out on it. It seemed only natural to extend marketing messages to this sect and who better than an experienced copywriter? Think again.

While you may be savvy at spinning words in a traditional sense, when it comes to social media all bets are off. It is a whole other bear to conquer and a job in its own right. The strategy that goes on behind social media is akin to what we’ve all experienced in concept meetings, hammering out ideas and flow charts to drive home brands and promote reputation. However, social media is a…

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10 Sticky Website Copywriting Tips for Keeping Visitors Glued to Your Website

Business Copywriting Advice

Brochure websites need to be consigned to a museum as relics of the internet’s evolutionary history. There I’ve said it. Websites, and the thinking behind them, has evolved a lot over the last few years. If you just want to recreate your company brochure into pixel form then, please, go ahead. But the longer you can keep prospects on your website the more time you’ve got to build a relationship.

People surf the web for information. Not sales messages. So your website needs to be interesting and ‘sticky’ if you want to engage your visitors’ interest and keep them glued to your pages.

Here are my ten tips for making your own part of the web so sticky that you’ll be politely asking visitors to leave so you can close for the day:

1. Simple navigation – Make sure it’s easy to explore and has a familiar navigation. Much like…

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My Heart Beats

“Every man’s heart one day beats its final beat. His lungs breathe their final breath. And if what that man did in his life makes the blood pulse through the body of others and makes them believe deeper in something that’s larger than life, then his essence, his spirit, will be immortalized by the storytellers — by the loyalty, by the memory of those who honor him, and make the running the man did live forever.” – The Ultimate Warrior

Liberals win in Quebec.