Month: March 2014
Where do you consume your news? Do you find it problematic that we read news on Facebook and not other news sources? Please let me know in the comments below.
What do you think? Should news outlets be more neutral or should they openly support political candidates and their parties? Please let me know in the comments below.
Let’s make the world a better place. Believe in yourself.
Marketing continues to evolve, but have the core values behind it changed? As your company works to stay relevant in this digitally driven race, how often to you go back to the old school values of Marketing 101? Well, in case you misplaced that overpriced text book, or sold it back for 5% of what you paid, here’s an updated refresher.
Marketing is presenting your company to the world. Like in life, the impression you give off, is the type of customer you will attract. You need to give your customers a reason to hire you. What makes you superior than your competition? Don’t be afraid to put it out there and get noticed. It’s better to be prideful and prove what you have to offer, than not be known at all.
Stay in touch by staying ahead. Without marketing, your company is not moving forward. As…
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Just a couple of weeks ago, I wrote what might be considered the most important press release a person can write before their career even starts. It wasn’t a class assignment, or a Facebook announcement about some milestone occasion. It was…my cover letter.
How was I supposed to fit on one page a plea to “Please, please” hire me?! I knew the basics, display all of your talents and qualifications in order to show that you’re right for the job. But the specifics, however, were more related to public relations than I anticipated.
Using the correct wording in a cover letter is crucial. In PR class, we discussed “The Curse of ‘Spin'”, and the fine line between creating a connection through embellishment and lying. This is a struggle many find when writing cover letters, and can be especially seen in the struggle between seeming approachable and appropriate.
What I’ve…
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On my continued exploration of “the business side of communications” I’ve decided to dive more into the concept of “branding”. At first thought it sounds intimidating, like something which would involve big leaps of faith and unprecedented risks, with little in the way of “hope” to fall back on. While, branding is often tricky and can be hit or miss, a website call betterbusinessbrand.com, has broken down this concept in a creative, yet tangible way. In their infogrpahic, “Anatomy of a brand”, they have associated various physical traits with their corresponding “business minded” characteristics. All, the way from your clothes, feet positioning, ears and mind, they have got you covered. Even the most skilled entrepreneur or business minded individual can benefit from these simple yet effective tips in personal branding. In an era where new and social media are so rampant and instrumental in the branding of business…
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The Blog of Roland Pajares 