Market research – From Good to Have to Must Have

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Recruitment and Beyond

Market Research is the process of gathering data about a product/service/software tool in order to know the opinion of the consumers which helps in gathering insights to help you target right market. Market research is also used to map the amount of manpower/workforce available in a given location that is skilled in a specific skill. Why Needed The research can be used to determine how, when, where and to whom a product can be marketed. It is used to predict upcoming demands in the market. Talent research is used to map the desired talent pool based on the location so that it will be easy for the organizations to determine the location in which they can establish their business.

  • Market research is a way of getting an overview of consumer’s wants, needs, opinions and beliefs about a certain product or service or a software tool.
  • It is essential to…

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