By: Raquel M.
February 26, 2014
Clients ask me all the time to explain the difference between marketing, advertising and PR. And after twenty years, I still haven’t found an easier way to explain it,
Here’s a famous saying that illustrates these differences:
If the circus comes to town and you paint a sign that says- “Circus Coming to Fairground Saturday,” that’s advertising.
If you put a sign on the back of an elephant and walk him into town, that’s promotion.
If the elephant walks through the mayor’s flowerbed, that’s publicity.
If you can get the mayor to laugh about it, that’s public relations.
And if you planned the elephants walk, that’s marketing.”
If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot of money…
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Google is rolling out a new function for Gmail that will make it even easier for consumers to banish brands from their inbox.
The new ‘unsubscribe’ button, which will appear in the subject line of emails that Google thinks may have come from a marketer or spammer, has some pretty big implications for the way brands and agencies approach email newsletter strategy.
The development follows last year’s tabbed inbox release, which saw huge drops in the open rates of brand and sales emails, with most of these types of message automatically moved into the rarely-viewed ‘Promotions’ tab.
To help you navigate the ever-increasing pitfalls of email marketing and keep your e-shots on target, we’ve compiled these top tips.
Only send the mail that matters
To borrow a phrase from Marshall Mathers, this new unsubscribe function means marketers ‘only get one shot’ to make an impression on their audience, as at…
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