The difference between marketing, advertising and PR

Posted on Updated on

Maltorieux PR News

By: Raquel M.
February 26, 2014

Marketing

Clients ask me all the time to explain the difference between marketing, advertising and PR.  And after twenty years, I still haven’t found an easier way to explain it,

Here’s a famous saying that illustrates these differences:

If the circus comes to town and you paint a sign that says- “Circus Coming to Fairground Saturday,” that’s advertising.

If you put a sign on the back of an elephant and walk him into town, that’s promotion.

If the elephant walks through the mayor’s flowerbed, that’s publicity.

If you can get the mayor to laugh about it, that’s public relations.

And if you planned the elephants walk, that’s marketing.”

If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot of money…

View original post 12 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s