Brochure websites need to be consigned to a museum as relics of the internet’s evolutionary history. There I’ve said it. Websites, and the thinking behind them, has evolved a lot over the last few years. If you just want to recreate your company brochure into pixel form then, please, go ahead. But the longer you can keep prospects on your website the more time you’ve got to build a relationship.
People surf the web for information. Not sales messages. So your website needs to be interesting and ‘sticky’ if you want to engage your visitors’ interest and keep them glued to your pages.
Here are my ten tips for making your own part of the web so sticky that you’ll be politely asking visitors to leave so you can close for the day:
1. Simple navigation – Make sure it’s easy to explore and has a familiar navigation. Much like…
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