I am graduating in ONE WEEK from the Public Relations and Marketing Program. During this program I came across many PR campaigns and learnt about their target audiences and ways of communicating with the public. Basically how they actually became so successful that people still talk about them.
One such campaign that captured my interest is the “Best Job In The World”. The story of how I learned about this campaign is quite amusing. I wanted to know about the best jobs in Winnipeg and when I typed “best” on Google, an option so intriguing popped up, titled “best job in the world”. A lot of professions were running in my head at that time. But to my surprise, the best job in the world turned out to be the one of the “best PR campaign” that generated more than $200 million in global publicity value.
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