Two words that can strike fear into the strongest of people. This is the adult version of the “What I want to be when I grow up” essay you wrote in middle school, and the “where do I see myself in 10 years” essays you wrote in high school, or college.
A quick Google search for “Personal Brand Statement” returns over 100 million results! It seems that everyone has an idea of what Personal Branding means, and how to write the “perfect” brand statement for your career.
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most…
View original post 1,232 more words