If you have been writing copy as long as me (22 years and still at it), you tend to know a thing or two about crafting prose that sells soup, nuts and igloos to Eskimos. With the advent of the Internet, the social media branch of marketing was born and many of us climbed out on it. It seemed only natural to extend marketing messages to this sect and who better than an experienced copywriter? Think again.
While you may be savvy at spinning words in a traditional sense, when it comes to social media all bets are off. It is a whole other bear to conquer and a job in its own right. The strategy that goes on behind social media is akin to what we’ve all experienced in concept meetings, hammering out ideas and flow charts to drive home brands and promote reputation. However, social media is a…
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