As a small business owner, you want to get some…media coverage. Media relations is the keystone of public relations tactics, and according to a study released by New York based communications firm, StevensGouldPincus, social media has a vital role in boosting the power of media relations. Social media is no longer an after-thought or taking a supporting role in communications campaigns, but is becoming efficiently and effectively integrated into PR strategies. The question is not if businesses should use social media, but why.
3 Reasons Your Small Business Needs Social Media in Your PR Strategy:
1. Instant Communication
One of the most basic benefits of using social media as part of an overall communications strategy is that social media is like the instant coffee of communication. Public Relations is all about establishing a relationship with the company’s targeted and appropriate audience. Social media allows PR professionals to create and…
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